Mon, 20 October 2014
I'm okay with negative ads. If they don't distort the facts, if they don't outright lie, if they are pertinent, if they don't grossly violate ethical boundaries, I'm okay with them.
I am a distinct minority. Voters are sick of negative ads. Poll after poll has demonstrated this to the point where it has become conventional wisdom.
Still, negative ads work. Most of the time. Not always.
They especially don't work when they are so over-the-top voters end up laughing at the sinister accusations.